We are a proud, third-generation Australian family owned business.
Competing against some of the biggest multinationals in the world, we are still Australia’s No. 1 Pure Coffee brand* and are recognised as the pioneers of the Australian coffee industry.
Since 1947, we’ve been building brands into internationally recognised household names like Vittoria Coffee, Jarlsberg Cheese and Santa Vittoria Mineral Water.
We are a fast-moving, innovative, market-leading business with a strong entrepreneurial culture. We only look at our competitors to ensure we can act differently.
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Building brands in step together with our customers for greater profit.
An ancient military formation, the "Phalanx Strategy", is used to symbolise our Mission Statement. The brands are our shields and offer protection while we all move forward in step together. And the strategy dictates that as a group, people are a far greater force than as individuals.
Following our mission statement enables us to achieve our purpose and make a positive difference in the lives of people we connect with.
We pride ourselves on building relationships with our trading partners. From our association with award winning restaurants, leading cafés and prestigious hotels, to our partnerships with supermarkets, overseas distributors and suppliers, we approach every partner as an opportunity to grow together and share in the success of our brands.